19/12/2007 by admin.

Jill Whalen shares five on-page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients’ Web sites .

Posted in search engine optimisation, web site traffic | No Comments »

15/12/2007 by admin.

Vangie Beal explains how it’s now even easier for online merchants to cash in on the coupon craze. But many e-tailers may be wondering how it works. We explain what you need to know to offer your customers all the perks without the paper cuts. .

Posted in customer loyalty, Ecommerce | No Comments »

10/12/2007 by admin.

Bryan Eisenberg reveals the good and the bad news from the 2007 customer experience survey which shows that online retailers fall far short of offering good or even adequate customer experiences. A pathetic 4 out of 330 sites would get a passing grade in Customer Experience 101. It’s frightening to consider how much money is being left on the table and how many conversion opportunities are missed..

Posted in customer experience, Ecommerce | No Comments »

06/12/2007 by admin.

Stefan Pollard explains what the ISP requires you to do to get your e-mail delivered and whom to contact if you have questions or problems. .

Posted in email marketing | No Comments »

03/12/2007 by admin.

Neil Mason analyses the need for small businesses to have a holistic approach to measuring its online channel and the right tools in its toolbox. It must have clearly defined online goals and objectives, which can be translated into a set of KPIs. A small business still needs the right processes in place to ensure its data’s integrity..

Posted in conversion, customer experience, web site traffic | No Comments »

28/11/2007 by admin.

Vangie Beal confronts the obstacles you may face in creating a holiday email marketing campaign that stands out among all the other ones in a customer’s inbox. Small online business owners also need to consider how to build their holiday contact list and then decide how to present the mailing..

Posted in general marketing, email marketing | No Comments »

22/11/2007 by admin.

Jason Burby examines some of the possible reasons why web site conversion rates have been falling for the past few years.

Posted in conversion, Ecommerce | No Comments »

19/11/2007 by admin.

YahooSM provides a checklist on how to tailor your search marketing strategy for the Christmas shopping season.

Posted in online marketing, paid search, search engine optimisation | No Comments »

18/11/2007 by admin.

Neil Mason explains how definitions of engagement can mean different things to different people.

Posted in general marketing, online marketing, customer experience | No Comments »

16/11/2007 by admin.

Most retailers have come to realise the importance of customer service and are being proactive in removing barriers to delivering a superior shopping experience, according to a recent benchmark survey, The State of Retail Workforce Management, writes MarketingCharts..

Posted in general marketing, customer experience, customer loyalty | No Comments »